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In recent years, the market for art and design has expanded into a number of areas. From an aging demographic that spends its spare time on arts and crafts, to the confident and successful creative industries, the market for art and design materials is still buoyant.

The company in question is an established business. It has supplied tools and materials for professional artists and designers for many decades. Their product and service offerings aim for the top of the market, the quality of their products are of the very best and command a premium price point.

Brand identity

University project

2012–2013

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The logo makes use of the golden rectangle and custom typography
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The packaging range presents different images of the golden rectangle
which is different every time depending on the product inside

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Find the rebel rectangle
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The logo (elephant’s head—middle image) was designed by Jan Zabransky