The Moldova Philharmonic Orchestra (Romanian—Filarmonica Moldova) is the main orchestra of Jassy city. The orchestra is housed in the Moldova State Philharmonic—an institution with a rich artistic history—and held its inaugural concert on 9th of October, 1942. The name “Moldova” in the title refers to the historical region of Moldavia, Romania.
This new identity presents a simple and elegant didone M, which has been redrawn to match the institution’s values and activities. The region of Moldavia has been represented by the letter M before—see the Moldova Mall. Moreover, the M can be used by itself in small-scale applications that would otherwise render the full logotype illegible, or in cases where the mark and logotype appear as separate elements. Finally, the mark can be cropped, deconstructed, multiplied, and enlarged in order to create patterns, frames for photography, and other graphics.
The institution already started to implement my design proposal across all media, including social networks, programme leaflets, brochures and posters.