According to Greek mythology, Selene, Artemis, and Hecate are the three female deities associated with the moon. Relying on the connection between femininity and the moon, I designed a visual identity for a jewelry brand that seeks to explore … fuck that!

Let me be honest: This is an old project from my second year of college. I’ve since revisited it because I love the mark and the ligature. “Hey! I’m a graduate now, I’ve learned how to use grids&stuff, let me show you my impressive skills!”

Of course, in order to improve my earlier work, I conducted new research and spent several days designing only the layout for the letterhead. This entire process was also an attempt to satisfy one of my design fetishes; I’ve always wanted to design a visual identity for a jewelry or fashion brand.

Brand identity

University project