Woody is a small team of people that offers special flooring services. Their professional approach to projects includes assistance with selection, installation, and design. But what really makes Woody special is that they offer their clients free wooden objects made from pieces of their old floor. These items include jewelry boxes, hangers, picture frames, or even a giant sculpture of your ass!

The visual identity makes use of custom typography based on Alegreya Sans typeface which follows humanist proportions and principles and achives a ludic and harmonious feeling. The mark—serving as the key element—represents the uniqueness of Woody’s service: creating something new out of something old.

Brand identity

Personal project